Nayira Nest
Website: nayirasnest.com
Platform: Shopify
Year of Development: 2025
🔹 About the Brand:
Nayira Nest is a vibrant e-commerce store based in Kanpur, India, specializing in Kids Toys, Educational Items, DIY Kits, Gift Items, Soft Toys, Bags, Backpacks, Sippers, Car & Bike Toys, and Home Décor products. The brand aims to bring joyful and enriching products for children and families through a colorful and user-friendly online shopping experience.
🔹 Our Role:
We handled the complete Shopify development & design of the website from scratch and currently manage its digital marketing to boost traffic and sales.
✅ What We Delivered:
🛒 Shopify Development & Design
- Custom theme design matching the playful and vibrant brand identity.
- Fully responsive website optimized for desktop and mobile.
- Seamless product categorization for easy navigation.
- Secure payment gateway integration.
- User-friendly backend for smooth inventory and order management.
- Optimized for fast loading and great UX.
📈 Digital Marketing (Ongoing)
- SEO: On-page optimization, keyword targeting, blog setup, meta tags, image SEO.
- SMO: Active social media campaigns across Instagram and Facebook.
- Meta Ads: Product-based campaigns to drive traffic and conversions.
- Email Marketing: Setup of subscriber list and promotional campaigns.
- Performance Tracking: Monthly reports with keyword rankings and traffic growth.
🎯 Impact:
Nayira’s Nest online visibility and sales have grown steadily since launch, with increased engagement on social media and a growing customer base in India.
Website Overview
Custom Shopify Store Development
We developed an attractive, user-friendly, and mobile-responsive Shopify store for Nayira’s Nest that effectively showcases their products and brand identity.
✅ Custom Theme Development – Creation of unique and attractive themes that reflect the brand identity.
✅ App integration – Seamless integration of third-party apps, such as payment gateways, shipping modules, and marketing tools.
✅ Migration services – Secure and efficient data migration from other platforms to Shopify, with no disruption to business operations.
🛠️ Tools used: Shopify, Liquid, HTML, CSS, JavaScript
SEO Optimization
We implemented advanced SEO strategies that increased Nayira’s Nest’s search engine visibility and organic traffic.
✅ Keyword research and targeting – selecting industry-specific keywords and effectively incorporating them into content.
✅ On-page and off-page SEO – meta tags, headings, internal linking, and building high-quality backlinks.
✅ Technical SEO improvements – site speed optimization, mobile-friendly design, and implementation of structured data.
🔧 Tools used: Google Search Console, Ahrefs, SEMrush, Yoast SEO
High-quality content creation
We created SEO-optimized, engaging, and informative content for Nayira’s Nest that helped attract and retain customers.
✅ Product descriptions and blog posts – Descriptions clearly explaining the features, usage, and benefits of products, and blog posts on related topics.
✅ Customer reviews and testimonials – Including reviews and testimonials from satisfied customers, which boosts the trust of new customers.
✅ Social media content – Creation of engaging posts and graphics for social media platforms that increase brand reach and engagement.
✍️ Tools used: Grammarly, Surfer SEO, Hemingway Editor, Canva
4️⃣ Digital marketing and advertising
We implemented effective digital marketing strategies for Nayira’s Nest that increased their online presence and sales.
✅ Social Media Marketing – Regular posting and conducting ad campaigns on Facebook, Instagram, and other platforms.
✅ Email Marketing – Sending email newsletters to inform customers about the latest products, offers, and news.
✅ Paid Advertising (PPC) – Reaching the target audience through Google Adwords and social media ads.
📈 Tools used: Google Ads, Facebook Ads Manager, Mailchimp